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McKenna had his team get to work on brochures for the Apple II. The first thing they did was to replace Ron Wayne’s ornate Victorian woodcut-style logo, which ran counter to McKenna’s colorful and playful advertising style. So an art director, Rob Janoff, was assigned to create a new one. “Don’t make it cute,” Jobs ordered. Janoff came up with a simple apple shape in two versions, one whole and the other with a bite taken out of it. The first looked too much like a cherry, so Jobs chose the one with a bite. He also picked a version that was striped in six colors, with psychedelic hues sandwiched between whole-earth green and sky blue, even though that made printing the logo significantly more expensive. Atop the brochure McKenna put a maxim, often attributed to Leonardo da Vinci, that would become the defining precept of Jobs’s design philosophy: “Simplicity is the ultimate sophistication.”face mask hatOn March 18, 1991, Steven Paul Jobs, thirty-six, married Laurene Powell, twenty-seven, at the Ahwahnee Lodge in Yosemite National Park. Built in the 1920s, the Ahwahnee is a sprawling pile of stone, concrete, and timber designed in a style that mixed Art Deco, the Arts and Crafts movement, and the Park Service’s love of huge fireplaces. Its best features are the views. It has floor-to-ceiling windows looking out on Half Dome and Yosemite Falls.billy russo maskI felt in my pockets for the letters where I had thrust them all crumpled and wet. They were there, and I decided to turn them over to the police. Then I thought of Cusick and the City Hall Park and these set my mind running on Jamison and my own work — ah! I had forgotten that —— I had forgotten that I had sworn to stir Jamison’s cold, sluggish blood! Trading on his fiancée’s reported suicide — or murder! True, he had told me that he was satisfied that the body at the Morgue was not Miss Tufft’s because the ring did not correspond with his fiancée’s ring. But what sort of a man was that! — to go crawling and nosing about morgues and graves for a full-page illustration which might sell a few extra thousand papers. I had never known he was such a man. It was strange too — for that was not the sort of illustration that the Weekly used; it was against all precedent —— against the whole policy of the paper. He would lose a hundred subscribers where he would gain one by such work.When it came to designing the iPhone, Ive’s design desires bumped into a fundamental law of physics that could not be changed even by a reality distortion field. Metal is not a great material to put near an antenna. As Michael Faraday showed, electromagnetic waves flow around the surface of metal, not through it. So a metal enclosure around a phone can create what is known as a Faraday cage, diminishing the signals that get in or out. The original iPhone started with a plastic band at the bottom, but Ive thought that would wreck the design integrity and asked that there be an aluminum rim all around. After that ended up working out, Ive designed the iPhone 4 with a steel rim. The steel would be the structural support, look really sleek, and serve as part of the phone’s antenna.lysol disinfecting wipes unscented“Admirable!” said I, overjoyed to find old Raffles by no means in such bad form as he looked. “But not to have taken me with you, A. J., that’s the unkind cut I can’t forgive.”